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Turnkey project to make Cape wine even more visitor-friendly
South Africa’s winelands have always professed to welcome all. An initiative focused on language rather than tourism or wine, however, promises to take this hospitality and the wine industry in general to new heights.
A series of workshops with mother-tongue speakers of Shona, Zulu and Xhosa that lay the groundwork to make wine appreciation more widely accessible, has just been concluded. Led by the South African Chenin Blanc Association, a sector interest group, and several industry stakeholders, the project involves a re-interpretation of traditional wine descriptions.